Proven Success in Action
What We Look At in Every Dealership
We don't just give marketing reports, we bridge the gap between advertising and actual sales.
Media and search
Google, Meta and Vehicle Listing Ads measured against sold vehicles rather than platform conversions.
Vendor stack
Third-party providers reviewed, renegotiated or removed based on their contribution to opportunities.
CRM and BDC
Lead response, appointment and follow-up processes that convert the opportunities marketing creates.
Sold-customer attribution
Matchback reporting that ties advertising spend to vehicles that actually left the lot.
Dealership Case Studies | AM Dealer Solutions
Measured results from Bailey Toliver Ford, Bailey Toliver RV, RightDrive, Got Trucks, Toliver Chevrolet Buick GMC and Rocky Mountain Supply: sales growth, eliminated vendor waste and cost per vehicle sold.
Bailey Toliver Ford is a Ford dealership in Stanton, Texas, serving Stanton, Midland, Odessa and the broader Permian Basin. Its operation includes retail vehicles, Super Duty inventory, commercial trucks, fleet sales, parts and service. AM Dealer Solutions has worked with the dealership for more than two years.
The challenge
Bailey Toliver Ford had the inventory, market opportunity and leadership commitment required to grow. However, its marketing operation was distributed across multiple vendors, applications and technology platforms.
The dealership's website, CRM, digital applications, third-party services and advertising channels were not functioning as one connected system. This made it difficult to determine which expenses were creating opportunities and which were simply adding cost.
The objective was to increase sales while improving the dealership's control over its data, lead process and cost per vehicle sold.
What AM Dealer Solutions changed
Vendor and technology review
Reviewed the website, CRM, digital applications, third-party providers and advertising platforms as one ecosystem. Redundant and underperforming services were renegotiated, replaced or eliminated.
Approximately $8,000 in monthly waste eliminated
Evaluated vendor costs and advertising expenses against their measurable contribution to leads and vehicle sales.
Inventory-led media strategy
Aligned Google, Meta and Vehicle Listing Ad campaigns with actual inventory and sales priorities, including Ford Super Duty and commercial vehicles.
CRM and AI-supported follow-up
Connected CRM processes more closely with marketing. AI-supported follow-up improved opportunity coverage, lead prioritization and visibility without replacing dealership employees.
Results
Bailey Toliver Ford approximately doubled its sales pace year over year for two consecutive years. Current records show monthly sales moving from approximately 25–30 units to approximately 50–60 units during the documented growth period.
- Approximately $8,000 per month in vendor and advertising waste eliminated
- Approximately $200 cost per vehicle sold
- 152.9% of the benchmark for total website traffic
- 222% of the benchmark for VDP traffic
Why VDP traffic matters
The dealership was not only generating broader traffic. It was substantially outperforming its benchmark in visits to actual vehicle inventory pages.
Before and after
- No in-house digital marketing expertise
- Website not optimized for lead conversion
- Overpaying third-party vendors for weak results
- 25–30 units sold monthly
- Full-service marketing and operations partnership
- Modern, conversion-focused website and CRM
- Leaner vendor stack, $8K/mo saved
- 50–60 units sold monthly and growing
Is Your Technology Stack Supporting Sales—or Adding Cost?
More Dealership Results
An eight-year partnership that scaled sales from approximately 150 to 300 units a month and built a 200-plus-RO service operation.
Approximately $5,000 in recurring third-party expense removed and Vehicle Listing Ads reorganized around inventory priority.
Bailey Toliver RV is an RV dealership operating across Victoria, Stanton and Brownfield, Texas, and a partner since 2025. toliverrv.com
The challenge
Bailey Toliver RV came to us as a second engagement following the success of our Bailey Toliver Ford partnership, needing a full-service digital marketing operation built from the ground up — across Google, Facebook, and (starting in March 2026) TikTok — for a competitive West Texas RV market that includes national players like Camping World RV and Blue Compass RV.
Our approach
We brought the same embedded, full-stack management model that worked for Bailey Toliver Ford to the RV side of the business.
Three channels, multiple locations
Standing up and managing Google Ads, Facebook Ads and TikTok campaigns across multiple RV brands and locations (Victoria, Stanton, Brownfield).
Continuous budget reallocation
Continuously reallocating budget toward the highest-performing campaigns and keywords.
Offline attribution
Tracking offline attribution (store visits and MatchBacks) to tie ad spend directly to showroom traffic.
Monthly accountability
Monthly performance reporting to keep spend accountable to results.
Results
Since launch, Bailey Toliver RV has held store visits in a healthy, stable band of roughly 290-380 per month even as paid ad spend was trimmed for efficiency — a sign that the targeting and creative are doing more of the work than raw ad budget. The account expanded into TikTok in March 2026, adding a third acquisition channel alongside Google and Facebook.
Spending less, reaching the same lot
Google ad spend came down a third across the first seven months of 2026 while monthly store visits dipped only 8% — efficiency, not retreat.
Before and after
- $1.00 average cost-per-click (January)
- $13,908 monthly Google ad spend
- 1.46% Google ad click-through rate
- 22 Facebook-attributed store visits (MatchBack)
- $0.53 average cost-per-click, a 47% reduction
- $9,348 monthly Google ad spend, down 33%
- 1.97% Google ad click-through rate, up 35%
- 38 Facebook-attributed store visits, best month of the year
Opening a New Rooftop? Start With Accountable Marketing.
More Dealership Results
The first Bailey Toliver engagement: approximately $8,000 in monthly waste removed and monthly sales up from 25–30 to 50–60 units.
An eight-year partnership that scaled sales from approximately 150 to 300 units a month and built a 200-plus-RO service operation.
Rocky Mountain Supply is a powersports and recreation destination store serving buyers across New Mexico, Arizona and West Texas.
The challenge
A destination store with regional inventory but local reach. The buyers were out there across three states, and almost none of them knew the store existed.
Where the lift came from
Two channels, both pointed past the city limits.
Vehicle listing ads
VLAs put the store's inventory in front of shoppers already searching for those units.
Social media advertising
Paid social built demand across New Mexico, Arizona and West Texas instead of stopping at the city limits.
Results
Traffic rose 400%, with shoppers arriving from all three states rather than the immediate market alone. Volume followed the traffic: sales doubled inside a single quarter.
Traffic up 400%, sales doubled in 90 days
Shoppers arriving from all three states, not just the immediate market. Volume followed the traffic inside a single quarter.
Is Your Advertising Reaching Your Whole Market?
More Dealership Results
A new RV rooftop across three West Texas markets: cost-per-click down 47% while store visits held steady.
An eight-year partnership that scaled sales from approximately 150 to 300 units a month and built a 200-plus-RO service operation.
RightDrive is an independent used-vehicle dealership group based in El Paso, Texas. AM Dealer Solutions began working with RightDrive in 2018, when the business was still establishing its market position. The relationship has continued for approximately eight years and expanded across marketing, attribution, CRM, BDC, inventory strategy and fixed operations.
The challenge
RightDrive could not rely on an OEM brand, manufacturer advertising or franchise incentives to create customer demand. To scale, it needed to establish its own brand, generate first-party opportunities, merchandise inventory effectively and build a sales operation capable of converting increasing lead volume.
The challenge was not to create a temporary sales spike. It was to build an acquisition and operating system that could support additional inventory, locations and markets.
What AM Dealer Solutions changed
Digital-first acquisition
Organized marketing around inventory, financing demand, Google search intent, Meta advertising, retargeting and first-party lead generation.
Reduced third-party dependence
Evaluated providers by sold-vehicle contribution and cost per sale, redirecting budget toward channels where RightDrive controlled the customer data and follow-up process.
Connected Meta to sold vehicles
Used sold-customer matchback reporting. During the documented reporting period, 56 vehicle sales matched to Meta advertising.
Developed BDC processes
Built lead-response, appointment, confirmation, follow-up and CRM-accountability processes for sales and service.
Helped launch fixed operations
Supported marketing, CRM and BDC systems for a new service department that reached more than 200 monthly repair orders within six months.
Eight Years of Compounding Changes
Partnership begins.
RightDrive becomes the number-one independent dealer in its original market.
Monthly sales increase from approximately 150 to 300 within one year.
RightDrive adds locations and enters additional markets.
New service department reaches 200-plus monthly repair orders within six months.
Results
- Number-one market position achieved within two years
- Monthly sales increased from approximately 150 to 300 in one year
- 56 sales matched to Meta during the reported period
- Service operation grew from zero to 200-plus monthly ROs within six months
- Sales and service BDC processes established
- Expansion into additional locations and markets
- Lower dependence on third-party lead providers
Why the relationship worked
RightDrive was willing to make operational changes based on performance data. The dealership reduced third-party dependence, invested in first-party acquisition, improved CRM and BDC execution and expanded fixed-operations capacity. AM Dealer Solutions evolved with the dealership instead of continuing to sell the same marketing package as the business changed.
Build a Marketing System That Can Scale With Your Dealership
More Dealership Results
Two consecutive years of growth with approximately $8,000 in monthly waste removed and a cost per sale near $200.
Approximately $5,000 in recurring third-party expense removed and Vehicle Listing Ads reorganized around inventory priority.
Got Trucks, operated by American Auto Brokers in San Antonio, specializes in used trucks and other pre-owned vehicles. The dealership was operating in a softer truck market while carrying a marketing mix that included multiple third-party providers and disconnected performance reports.
The challenge
Providers reported traffic, leads and platform conversions, but management lacked a clear view of which expenses were contributing to sold vehicles. The objective was to identify wasted spending, improve inventory visibility and increase sales without simply adding more budget.
What AM Dealer Solutions changed
Audited third-party contribution
Evaluated providers using CRM activity, lead quality, inventory engagement and sold-customer contribution. Approximately $5,000 in recurring monthly expense was eliminated.
Improved Vehicle Listing Ads
Reorganized VLA activity around feed coverage, truck category, geography, price, inventory age, VDP engagement and inventory priority.
Restructured digital campaigns
Aligned Google and Meta campaigns with available inventory and measurable sales objectives.
Shifted reporting toward sold outcomes
Focused reporting on qualified opportunities, VDP engagement, matched sales, cost per sale, inventory movement and vendor efficiency.
Results
After restructuring its vendor and advertising mix, Got Trucks increased sales approximately 25% month over month and eliminated approximately $5,000 in recurring monthly third-party waste. The result occurred during a softer truck market, demonstrating improved productivity from the remaining marketing operation.
How Much of Your Vendor Stack Is Actually Selling Vehicles?
More Dealership Results
Two consecutive years of growth with approximately $8,000 in monthly waste removed and a cost per sale near $200.
An eight-year partnership that scaled sales from approximately 150 to 300 units a month and built a 200-plus-RO service operation.
Toliver Chevrolet Buick GMC is a franchise dealership in McAlester, Oklahoma, selling new and used Chevrolet, Buick and GMC inventory.
The challenge
The store was running an outdated advertising strategy, leaking spend to third-party vendors and losing leads in a CRM process that was never built for the volume it needed.
What AM Dealer Solutions changed
Four changes, in the order the store needed them.
Customized ad strategy
Campaigns rebuilt around this store's inventory and market instead of a template.
CRM and lead capture
A repaired process so the leads the advertising produced were actually worked.
Vendor audit
A number of inefficiencies found and removed from third-party agreements.
Conversion technology
New tools on the site that turned more of the doubled traffic into leads.
Results
Website visits and vehicle-listing visibility doubled, and monthly sales moved from roughly 40 to over 100.
- Customized campaign solutions built for the market
- CRM and lead capture process repaired
- Wasted third-party spend cut after a full audit
- New technology installed that increased conversions
From about 40 to over 100 units a month
Doubled website traffic and vehicle-listing visibility, converted by a lead process that could finally handle it.
Still Running Last Year's Ad Strategy?
More Dealership Results
Approximately $8,000 in monthly waste removed and monthly sales up from 25-30 to 50-60 units.
An eight-year partnership that scaled sales from approximately 150 to 300 units a month and built a 200-plus-RO service operation.
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